We are a design agency turning creative vision into real-world impact.

P-618 is an Australian design-led creative agency built on the belief that design can be both commercially powerful and socially transformative.

With roots on the Gold Coast and in Sydney, and an eye on London, we focus on brand identity, logo design and visual storytelling that travels across borders.

We work at the origin point of ideas, shaping new brands from scratch and guiding established ones through meaningful change.

Our power move? We give 50% of our profits to causes connected to the industries you work in, turning creative collaboration into cultural and social impact.

Black and white photo of a man laughing with eyes closed, showing teeth, in front of a building with multiple windows.
Pink text that says 'NEW!' on a black background.

We’re not digital-first. We are design-first.

We don’t build websites or roll out social media campaigns.

We build brands — the visual language that shapes every touchpoint.

Everything we create is crafted with precision, intuition and global experience.

Black and white photo of a woman in a coat and hat surrounded by many soap bubbles in an urban setting during daylight, with a crowd of people in the background.

Our power move:
We’re a pioneering for-purpose creative agency.
50% of our profit goes to charity.

We believe creativity should do more than turn heads—it should change lives. That’s why we’ve built giving into our business model from day one, committing half our profits to charities connected to the industries we work with. Every project you launch with us becomes part of something bigger, creating ripple effects that reach far beyond the brief.

What we can do for you:

Brand Inception and Transformation

We create brands with clarity, intention and endurance, whether building from a blank page or redefining an existing identity to meet its next chapter.

Brand Naming & Positioning

Logo & Identity Design

Brand Story Development

Visual Language Creation

Rebrand & Brand Evolution

Creative Skills and Services

From identity systems and visual storytelling to packaging and environmental design, our work translates seamlessly across mediums while holding a consistent, unmistakable voice.

Creative Direction

Print & Packaging Design

Art Direction for Photography and Motion

Environmental & Spatial Branding

Artisanal Design Elements

Industry Experience

Our portfolio and client experience spans numerous sectors. We bring the same high-calibre design intelligence to every project, regardless of size or scope.

Food, Beverage and Hospitality

Home, Lifestyle and Travel

Pet Food, Agriculture and Primary Production

Corporate, Industrial and Finance

Charity and Non-Profit

  • A black background with the white ALDI logo, featuring three diagonal lines and the text 'ALDI' beneath.
  • Black background with white text that reads 'AMP' and a stylized flower or sunburst design.
  • Black background with white text and logo that reads 'C: THE COFFEE CLUB'.
  • Black background with white text that reads 'City of Gold Coast.'
  • Smeg logo with black background and white text.
  • Bond University logo on a black background.
  • Black background with a white Nestlé logo featuring a bird perched on a nest with two children.
  • A black background with a white logo featuring the stylized letters 'T' and 'G' connected.
  • Qantas airline logo with a stylized kangaroo and text
  • Queensland Government logo on a black background.
  • Tupperware logo on a black background.
  • Queensland Airports Limited logo on a black background.
  • A black background with a white logo resembling a stylized wave or 'W' shape.
  • Black background with the white Sony logo centered.
  • Logo of Solar Buddy with a stylized anchor icon above the text.
  • Mirvac logo on a black background.

We design on purpose.

Request access to our folio to see the work we’ve created for other brands. You’re welcome to add a note if you’d like us to arrange a quick call.